Skip to main content

III Sem B.com - Marketing Management - Question Paper 2012

III Semester B.com. Examination, Oct / Nov 2012
(Fresh) (Semester Scheme) (2012-13 and onwards)
COMMERCE
3.4 : Marketing Management

Time: 3 Hours                                                                        Max. Marks : 100

Instruction : Answer should be written under correct question number completely either in English or Kannada.

SECTION -A

Answer any eight of the following questions. Each correct answer carries two marks. (8x2=16)

1. a) What do you mean by marketing plan ?
b) What do you mean by downsizing strategy ?
c) Write a note on Micro-Marketing Environment.
d) What is learning model ?
e) Write a note on Target market.
f) What are the differences between Selling and Marketing ?
g) Write a note on publicity.
h) What do you mean by pricing ?
i) What do you mean by product positioning ?
j) Write a note on undifferentiated marketing.

SECTION - B

Answer any three of the following questions. Each correct answer carries eight marks. (3x8=24)

2. Explain the process of marketing ?
3. Explain the various marketing strategies at different stages of product life-cycle ?
4. What do you mean by Branding ? Explain the importance of Branding ?
5. Explain E-Business and M-Business ?
6. Explain the role and importance of distribution channels.

SECTION - C

Answer any four of the following questions. Each correct answer carries fifteen marks. (4x15=60)

7. Define Marketing. Explain concepts of marketing.
8. Explain various factors influencing the consumer behaviour.
9. Define Market Segmentation. Explain the basis for Market Segmentation.
10. Explain various components of macro-marketing environment.
11. What do you mean by Advertising ? Explain the different Medias of Advertising.


Comments

Popular posts from this blog

B.com I Sem - Company Law and Secretarial Practice(CLSP) Question Paper 2011

I Sem B.com Examination, Nov/Dec 2011  (Semester Scheme) (2011-12 Batch and Onwards)  COMMERCE  Company Law and Secretarial Practice  Time : 3 Hrs                                                                                                     Max. Marks: 90  SECTION - A  1. Answer any 10 sub-questions. Each sub-question carries 2 marks (10x2=20) a) What are the different kinds of company ? b) Who is ‘Pro-tem Secretary’ ?  c) Who are the promoters of Company ?  d)  What is certificate of incorporation ?  e)  What is statutory report ?  f) What is Reserve Capital ?  g ) Who is a company secretary ?  h) What do you mean by statement in lieu of prospectus ?  i) What is meeting ?  j) What is Quoram ?  k) Who is a Director of a Company ? l) What is a share warrant ?